7 tips for writing great content to gain exposure and success

writing

Rich content will not only fetch more visitors and make your website look good, but it will also enhance your site’s position in the search results


Constructing comprehensible and rich content is the responsibility of the writer. It’s up to you and how you finish the work by the given deadline and frame an ever-flourishing tag. If you forget about the hassle and compose poor content, that makes you a poor content writer. Remember that writing great content is not a simple job and the easy path will eventually lead you to nowhere, it’s the only outcome will be a waste of time, stamina, and resources.

The walkway for content writers is lucid because every good content writer knows that in order to elevate SEO position and high amount of traffic he needs to constantly produce unique, great quality content and not some fledgling content of poor quality.

When you are writing a content, make sure it’s original to its core, as the search engines will assist your content to get more exposure if the work is unique. Rich content will not only fetch more visitors and make your website look good one, but it will also enhance your site’s position in the search results, which is definitely going to have a lasting impression on the visitors and help your business flourish.

Whether you are involved with a business website or just blogging, you need to produce great content every time you start writing. In order to achieve this, you need to understand what makes a piece of content great and do it the right way. Writing great content is a big deal for you and for your associated partners.

This article will shed some light on the most important aspects you should keep in mind for writing great content.

Choose Your Subject

This one can be the most complex at times because let’s admit it ideas don’t keep flying around our heads every second of the day, right? Before starting with the writing you need to have a solid groundwork, and that groundwork is the selection of the topic. Try to maintain a record of content topics. This is an easy way of forming new ideas and topics, because if you’ll have tons of ideas you’d be able to play with the words around to give birth to a new topic. Brainstorm the different unparalleled ideas and see if something different but eye-catching can come out of them.

Research

So, now that you have the topic in your mind, you need content for it. Most writers begin writing as soon as the topic is presented, and after an hour or so the result may come out to be pretty ludicrous. It is almost impossible for a person to write a set of 3 or 4 pages based just on the topic without having any sound knowledge about it. As a great content writer, you should always start by researching your topic to gain some general knowledge about it. There are some amazing posts out there on the web which will give you brilliant ideas on how you can start working on the content of your article.

Nothing Beats the Original

Original content will help you immensely in the long run. If you cannot come up with any original content, then you are probably not in the right field. Plagiarism only results in embarrassment and an uncompromising penalty from Google. In addition to this, it is important to understand that people link to your content because it can help them in some way, and if they have to read the same, boring, hackneyed content over and over, they won’t be able to connect with any of it, because they had already read it somewhere else. Therefore, keep your content original in order to keep your journey of content writing happy and bright for the long run.

Rewriting

Rewriting is the main and most essential word in the dictionary of a content writer. You can’t get a rich content if you refrain from rewriting because no one can draft a high quality content in the first draft. Every piece of work requires some correction and improvement at some point. If you are not satisfied with your first draft, rewrite a second one or third one. Try to frame the original into something that would excite and impress your readers. Writing great content definitely includes rewriting as its prime rule.

Precise and Comprehensible Content

People hate reading long, four to five page articles or content with no breaks. They tend to lose their attention span during a long reading process. To save them their time and one hour of weariness, keep your content exactly to the point. Don’t deviate from the topic and take your readers elsewhere. Try to aim for quality and getting your point across more than just a word count, because a longer post doesn’t necessarily mean a high-quality post. There is nothing more attractive to readers than a short, to the point, and easy to be understood post.

A Final Round

Now you have your topic, you have done your research, written your article, and drafted it a couple of times for perfection. What’s the next step? A good content writer’s eye can very well differentiate between a rich post and a poor one. Therefore, it’s time for you to take a hard long look at your article and see if it’s aesthetically pleasing in addition to being well-written. If it needs any sort of formatting correction or elevation in the quality, give it some final retouches and then you will be ready to proceed with the next step.

Promote

Once your article is written and your post is ready to be published, there are just a few more things to take care of before the final step. Finding a good platform to publish your post is vital. If you do not have any particular platform in mind, don’t hesitate to publish your post on social sites because they can grab you a lot of followers. Do your research carefully and choose the platform best for you and your great work.

The views expressed here are of the author’s, and e27 may not necessarily subscribe to them. e27 invites members from Asia’s tech industry and startup community to share their honest opinions and expert knowledge with our readers. If you are interested in sharing your point of view, submit your article here.

The post 7 tips for writing great content to gain exposure and success appeared first on e27.