This ’90s Bag Trend Is Huge Right Now (& It Can Be Linked Back to Carrie Bradshaw)

editor@purewow.com (PureWow)

Watch any episode of Sex and the City and you’ll be sure to encounter a trend that Carrie Bradshaw put on the map: nameplate necklaces, Manolo Blahniks, nearly-nude dresses and, of course, a particular rectangular Fendi accessory synonymous with the ’90s. In one episode, when a thief demands that she hand over her bag, Carrie exclaims, “It’s not a bag, it’s a baguette!” Sure, this bag shares a name with a deliciously crisp French bread, but it’s also a petite pouch affixed to a shoulder strap that’s at once simple and statement making. And baguettes are suddenly everywhere again. From croc-embossed deals to the OG Fendi with flashy hardware, there are so many great iterations of modern baguettes to consider. Here, shop our eight favorite takes on the very ’90s trend.

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1. By Far Rachel Mini Croc-Embossed Shoulder Bag

If the shape of this teeny purse isn’t nostalgic enough for you, the addition of that chunky chain should deliver you right back to your teen years, Mariah Carey Daydream CD and all.

BUY IT ($358; $269)

2. Studio 33 Woke Mini Baguette Bag

A mixed-media bag that’s sure to become a summer staple. Just look at that cool chain handle and those snakeskin panels.

BUY IT ($78)

3. Georgia Jay Bean Baguette Bag

Look closely: This bag has a surprising asymmetrical silhouette, which adds a modern flair to its ’90s roots. (Plus, it comes in seven other colors, in case baby pink isn’t for you.)

BUY IT ($299)

4. Topshop Eve Faux-Leather Handbag

Trendy yet basic and sure to become a staple in your wardrobe. We also love that this has an easy-to-access top flap closure.

BUY IT ($48)

5. JW Pei Eva Shoulder Bag

This shade of sage green reminds us a bit of leaving a sleepover to head straight to Limited Too for a shopping spree. Aka, the best day ever.

BUY IT ($79; $35)

6. Fendi Baguette FF 1974 Mini Bag

Fendi invented the baguette-style bag in the mid ’90s. So, naturally, the 2020 version is a worthy investment, like this F-embossed number with flashy gold hardware.

BUY IT ($2,100)

7. Elleme Baguette Bag

Prefer a wider strap and a little more room to store your essentials? This Elleme number is slightly larger than the other pouches on this list—and it comes in a spring-approved shade of pale yellow.

BUY IT ($445)

8. Venczel Black Elan Bag

An evening baguette? Yes, yes indeed. Carry this buffed leather style from Venczel to any and all formal events you have in the latter half of 2020.

BUY IT ($850)

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