Alexa: Facebook Now World’s Top Trafficked Site, Thanks to Huge Boost From Asia

Willis Wee
Tech in Asia25 September 2012
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It’s official, Facebook (NASDAQ:FB - News) is now the highest trafficked website on planet Earth, at least according to web ranking site Alexa.com According to Alexa’s data, Facebook overtook Google last Friday, September 21st. That may or may not be accurate, depending on whether you believe in Alexa’s measurement methodology. But without both Facebook and Google revealing their own data, no third-party measurement can claim to be perfect. So as always, take Alexa’s data with a grain of salt.

Nonetheless, one thing is for sure. Facebook has gained a lot of users in Asia lately, particularly in Indonesia and India. Facebook is also the number one website in terms of web traffic for several Asian countries, including Malaysia, Philippines, Pakistan, Thailand, and Indonesia. And it is fair to assume that Asia has been Facebook’s growth engine to help the social networking site snatch Alexa’s top spot away from Google.

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TNW previously reported that Asia has recently overtaken Europe as the largest continent with the most Facebook users - at a whopping 250 million users. Out of which, Indonesia and India have both contributed a huge amount: 54 million and 44 million, respectively. Elsewhere in Asia, SocialBakers also recorded huge growth from countries such as Japan and Vietnam at over 90 percent monthly user growth rate. But to really reach world domination, Mark Zuckerberg and his crew would have to crack the China market.