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30+ cult-classic beauty products you need — including Kate Hudson's secret to soft lips

A photo of Kate Hudson.
Kate Hudson lives for the Laniege lip mask and we do, too. (Photo: Getty)

Any beauty-conscious consumer knows that, from expensive serums to "lifechanging" treatments that promise the world, it can be difficult to decipher what you should actually spend your money on (and slather on your face). A suggestion? Let your peers be your guide. To wit: We've rounded up the absolute best beauty products that have achieved cult status on social media, at Amazon and, of course, in our own writers' makeup bags. Some have even graced the skin-care routines of celebs like Kate Hudson, Meghan Markle, Drew Barrymore, the Kardashians and more. Read on to discover the products that actually live up to the hype and the brands' product claims.

Kate Hudson's favorite lip mask


Laneige Lip Sleeping Mask

One of Amazon's top 10 bestselling beauty products is also a fave of Kate Hudson. This leave-on lip mask delivers moisture and antioxidants to give you baby-soft lips while you sleep.
$24 at Amazon

Numerous celebs including Kate Hudson and Sydney Sweeney love this cult-classic from Laneige. Hudson recently shared her beauty secrets with Vogue and uses this as a step in her top-tier skincare routine. "I like the Laneige Lip Mask," she said. "You know the one."

We do know the one. This popular product is consistently on Amazon's beauty bestsellers list and our team loves it, too. A little goes a long way, too, and a tub of this stuff will last quite a long time. Nearly 16,000 people have blessed it with five-star reviews, many of them saying it's "magic." "My lips are constantly peeling and flaky. No matter what I use, within an hour, they're dry as a bone again," one happy shopper shared. "This stuff is the best I've found BY FAR. I am so happy I found this I could cry!"

Meghan Markle's favorite mascara

Maybelline New York

Maybelline Lash Sensational Washable Mascara

$9$12Save $3
Meghan Markle swears by this affordable Maybelline mascara and even introduced it to her makeup artist. Nearly 34,000 five-star reviewers agree with her on this one.
$9 at Amazon

“Meghan actually introduced me to a drugstore mascara, Maybelline Lash Sensational Mascara. I keep it stocked in my kit now at all times, thanks to her," Markle's former makeup artist Lydia Sellers told Hello. "This mascara really helps to amplify your lashes and polish off the entire look. It's great for full volume and lengthening, the formula is super hydrating. I love how it builds, and that the price point is accessible for all budgets.”

Markle and her makeup artist are not alone on this — nearly 34,000 five-star reviewers on Amazon agree. Legions of happy shoppers depend on the Maybelline mascara and say this is the best mascara they've ever tried. "I absolutely love this mascara. It’s the best flake-free, smudge-free drugstore mascara out there," a five-star reviewer shared. "My lashes don’t clump, and it’s easy to remove without scrubbing my eyeballs out. All-time fave, for sure."

Shop more cult-fave beauty products


Bio-Oil Skincare Oil

$10$12Save $2
This wonder oil is loved by celebs like Kim and Khloe Kardashian (and more than 68,000 shoppers). Used to diminish wrinkles, scars and stretch marks, it's packed with vitamins A and E, chamomile, sunflower and lavender oils.
$10 at Amazon
essence cosmetics

Essence Cosmetics Lash Princess Mascara

PSA: Mascara does not have to be expensive to be effective. At five bucks, this crazy-popular mascara gives the false-lash effect of your dreams. We love it, and so do the 210,000 people who've blessed it with a five-star rating.
$5 at Amazon
L'Oreal Paris

L'Oreal Paris Makeup Rouge Signature Matte Lip Stain

$4$10Save $6
The go-to long-lasting lipstick of Beyonce's makeup artist, Sir John. He uses this on her regularly for red carpet events. It's a lightweight lippie that pairs the color impact of a lipstick with the soft texture of a stain.
$4 at Amazon

Weleda Skin Food Original Ultra-Rich Body Cream

$14$18Save $4
A favorite of many celebs, including Julia Roberts, this is the ultimate multitasking moisturizer. This rich, botanical cream hydrates the skin (both face and body) and makes it appear more luminous.
$14 at Amazon
Paula's Choice

Paula's Choice Skin Perfecting Exfoliant

This top-rated exfoliant contains beta hydroxy acid (BHA), which helps slough off dead skin cells and buildup that can clog pores. The result? A brighter complexion and minimized fine lines and wrinkles. Small wonder 57,000-plus fans love it.
$13 at Amazon

Cetaphil Daily Facial Cleanser

$14$17Save $3
A favorite of celebrities like Sofia Vergara, this derm-recommended facial cleanser is an Amazon bestseller that deep cleans all skin types by removing excess oils and impurities without stripping the skin of necessary moisture.
$14 at Amazon
Real Techniques

Real Techniques Miracle Complexion Sponge, 2-Pack

Loved by nearly 18,000 shoppers, these affordable sponges allow base makeup to glide on and can also blend powders, blushes and even eye makeup. The three-point design allows for effortless application anywhere on the face.
$9 at Amazon
Health Priority Natural Products

Health Priority Natural Products Organic Vitamin E Oil

$19$25Save $6
Drew Barrymore's favorite vitamin E oil is infused with jojoba and avocado oil to nourish and hydrate the skin and hair. "I just want to be soaking in this stuff," she said. More than 7,600 five-star reviewers love it, too. Be sure to click the on-page coupon.
$19 at Amazon
Life & Pursuits

Life & Pursuits Bhringraj Hair Oil

This Ayurvedic oil acts as a natural moisturizer to add shine to the hair. It keeps flakes at bay and treats the scalp to promote hair growth. Over 2,600 five-star fans love it, with one calling it "better than Rogaine."
$13 at Amazon

CeraVe Retinol Serum

$12$24Save $12
A serum that's so beloved by over 23,000 five-star fanatics on Amazon that it's been called "heaven sent," "miracle in a bottle" and "liquid gold." Good for all skin types, it brightens and helps to minimize pores and scars.
$12 at Amazon

Curaprox Ultra-Soft Toothbrush, 3-Pack

Have sensitive teeth? No need to endure an electric toothbrush if it feels too abrasive. These extra-soft toothbrushes are recommended by both dentists and over 12,000 five-star reviewers to gently fight plaque and stains.
$16 at Amazon

Baebody Eye Gel

$22$35Save $13
This eye gel blends vitamin E and Matrixyl 3000 to help reduce the appearance of puffiness, dark circles and wrinkles. Over 15,000 Amazon shoppers have given it a five-star review, with one saying they saw results after a week.
$22 at Amazon
Mighty Patch

Mighty Patch Hydrocolloid Pimple Patch

A sticker that essentially zaps zits overnight? Yes, please. It utilizes hydrocolloid technology to seal moisture out, improving the appearance of blemishes quickly. More than 82,000 shoppers have sung its praises with a five-star rating.
$13 at Amazon

Aquaphor Healing Ointment

$16$18Save $2
This skin protectant and moisturizer heals cracked skin and even doubles as a face highlighter. (Meghan Markle's makeup artist used it to create her wedding-day glow.) It's got nearly 58,000 five-star fans.
$16 at Amazon

O'Keeffe's Healthy Feet Foot Cream

Cracked heels? This No. 1 bestselling cream is the remedy, according to nearly 55,000 shoppers. It gives new life to irritated tootsies — and it works fast. Apply the concentrated cream right after your shower for quick results.
$9 at Amazon
Aztec Secret

Aztec Secret Indian Healing Clay

It's not a secret that this stuff is the best. It deep-cleans your pores in just a few minutes. It's also great to soothe bug bites and to use in other DIY treatments, like foot soaks, at home. More than 50,000 five-star fans love it!
$15 at Amazon
Cali White

Cali White Natural Charcoal Whitening Toothpaste

This chemical-free whitening toothpaste binds to stains and eliminates plaque like a pro. It's packed with charcoal and coconut oil, a natural way to obtain those pearly whites. No wonder it's adored by over 24,000 shoppers.
$16 at Amazon

Olaplex Hair Perfector No. 3 Repairing Treatment

$26$30Save $5
Damaged hair? This at-home treatment is a serious savior. Similar to its in-salon counterparts, the bestseller (and love object of 88,000-plus reviewers) goes beyond traditional conditioner and helps repair the broken bonds in your hair.
$26 at Amazon

Baebody Retinol Moisturizer Cream

$11$25Save $14
This lightweight retinol cream helps improve the appearance of wrinkles, discoloration and hyperpigmentation. Over 12,000 shoppers have given it a perfect rating on Amazon, with one calling it "the stuff of miracles."
$11 at Amazon
LilyAna Naturals

LilyAna Naturals Vitamin C Serum

This high-potency 20% vitamin C serum helps to improve the appearance of dull skin. Refreshing and light, it hydrates while delivering potent antioxidants for a radiant complexion. Over 8,000 shoppers are fans.
$30 at Amazon
Elizabeth Arden

Elizabeth Arden Eight Hour Skin Protectant Cream

A top seller for 70 years, this cult-classic balm calms and hydrates the skin for up to eight hours. Makeup artists use it as everything from a primer to an eyebrow tamer. Amazon shoppers love it too — over 6,500 of them.
$25 at Amazon

Wunder2 Wunderbrow Eyebrow Gel

Define, fill and thicken the appearance of your brows with this fiber-infused tinted gel. The fibers are waterproof and won't smudge or transfer. Plus, it's vegan and cruelty-free. Nearly 19,000 fans gave it five stars, too.
$24 at Amazon
LilyAna Naturals

LilyAna Naturals Eye Cream

This anti-aging eye cream deeply hydrates and moisturizes to reduce the appearance of puffiness and dark circles. The bestseller has garnered nearly 19,000 raves, and many reviewers say it lives up to the product claims.
$18 at Amazon

Olay Facial Cleansing Brush

$24$27Save $3
This beloved (read: 15,000-plus five-star reviews) tool not only cleans your face, but primes your skin to better absorb your favorite anti-aging products. It vibrates to lift debris from your skin to reveal a soft complexion.
$24 at Amazon
Pura D'Or

Pura D'or Anti-Thinning Biotin Shampoo & Conditioner Set

This bestselling biotin-infused formula was specifically formulated to promote hair growth and increased volume. More than 13,400 shoppers rave over it. One noted that it seriously helped: "My hair is returning like gangbusters."
$40 at Amazon

RoselynBoutique Ice Roller

The concept of a jade roller, but with icy coolness to reduce those puffy eyes and blotchy cheeks. The roller is detachable, so you can pop it in the freezer for when you need its palliative power.
$16 at Amazon
L'Oreal Paris

L'Oreal Collagen Face Moisturizer

$9$11Save $3
If you’re mourning the loss of elasticity in your skin, this collagen cream could be your proverbial fountain of youth. It boosts hydration to help restore its bounce. With over 35,000 five-star ratings, reviewers back up that claim.
$9 at Amazon

Heeta Scalp Care Hair Brush

$9$11Save $2
Sure, it looks a little weird, but this tiny tool can actually help stimulate hair growth. The waterproof brush gently massages your scalp with the silicone bristles. More than 99,000 five-star reviewers on Amazon swear by it.
$9 at Amazon
Egyptian Magic

Egyptian Magic All Purpose Skin Cream

$32$39Save $7
Is there anything that Egyptian Magic can't do? This all-purpose skin cream is a moisturizing multitasker you can use to soften skin, hair and more.
$32 at Amazon

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The reviews mentioned above reflect the most recent versions at the time of publication.

More Holiday Gift Ideas

We’ve got your holiday shopping list covered with fantastic gift ideas for everyone on your list. You’ll find expert picks on the best tech gifts on Engadget, the best gift ideas for car lovers at Autoblog, gifts for the young (and young at heart) at In the Know, and picks for just about everyone else on your list (moms, dads, teens, nurses, you name it!) in Yahoo’s holiday gift ideas section. On AOL, you'll find for gift ideas for seniors shopping for moms, dads, teens and toddlers.

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