The biggest shopping event of the year, otherwise known as Black Friday, will take place on Friday 27 November this year.
As the event originally hails from America, the date always falls the day after Thanksgiving, and then is followed by Cyber Monday (30 November) which is traditionally the online-only day of the sale.
Although this year, because of coronavirus, the best deals on offer will be found online.
With a range of retailers set to slash their prices on big ticket items like TVs and coffee machines, it's the best time of the year to find a deal and of course, get your Christmas presents sorted.
Since Amazon first brought the event online in the UK, it has overtaken other big annual sale events like Boxing Day and the January sales.
Traditionally, the Black Friday sale has extended in length every year, and 2019 saw the event last for more than two weeks, with pre-sale deals happening earlier than expected. But this year the retailer giant has gone one rather lareg step forward and has alreayd started its sale, a month early. We’ve rounded up the best early Amazon Black Fiday deals in our guide.
So, whether you’re after a new television, a laptop, your favourite perfume or kids' toys, you'll be able to find a great deal during the mammoth sale event.
Here’s everything you need to know about getting the best deals.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
What is Black Friday?
Black Friday has nothing to do with the UK’s traditional winter sales, but originates from America. In the US, it traditionally follows Thanksgiving and is widely regarded as the beginning of the Christmas shopping season. Since Amazon introduced the event to the UK, the sale will run across the same dates here.
When is Black Friday?
This year, Black Friday will fall on Friday 27 November, and the event will run over the weekend until 30 November, which is Cyber Monday. Last year Amazon’s sale ran for two weeks, the longest ever, until this year.
Amazon has already launched its early deals, we’re expecting othe retailers to follow suit in a bid to make up for lost revenue earlier in the year because of the pandemic.
What are the best early Black Friday deals?
Nintendo Switch - Neon Red/Neon Blue, was £323.99, now £315, Amazon
The Independent’s technology editor and avid gamer, Andrew Griffin, explains what makes the Switch such a great choice, whether you’re looking to update your gaming kit or shop for a loved one’s Christmas present.
“To get this out the way: the Switch is an entirely different proposition, but one that’s not worth ruling out,” he says."
“The games are incredible, the console is packed with fun, and Nintendo have pulled out a stroke of genius all around. It has its downsides – the graphics and performance are nowhere near as futuristic and powerful as the other bigger consoles – but that’s what you get for it all fitting in a box you can throw in your bag and play on the move.”
Apple iPhone 11: Save up to £288, O2
O2 has launched its “best-ever Black Friday deals” a whole three weeks before the big day. Running from 5 November until 2 December, the retailer has savings on phones, tablets and smartwatches, including on Apple devices. It will also be including a range of refurbished devices in its Black Friday offers for the first time ever.
There’s a £288 saving on O2’s iPhone 11 64GB unlimited data package. With a £60 upfront cost, you’ll get a six month’s subscription to Deliveroo Plus and 20 per cent off AirPods pro with this deal, for just £39.98 a month.
Landing a spot in our review of the best phones of 2020, our technology critic, David Phelan, said: “The iPhone 11 is almost as good as the Pro models. It has spectacular battery life and two of the Pro’s three cameras (it lacks the telephoto). It’s also every bit as powerful as it has the same processor at its heart, so it can do all the standout things from the Pro, such as the fast, effective face recognition.”
Fenty Beauty Stunna Lips & Killawatt Cheeks 2-Piece Lip & Face Set: Was £48, now £24, Boots
Boots will be running its Black Friday sale from 4 to 30 November, with new deals being added every day, offering up to 50 per cent off well-loved brands such as Clinique, Givenchy, Remington and Fenty Beauty.
This half price Fenty set is going straight in our basket. It features the brand’s long-wearing liquid lipstick in "unbutton", a peachy nude shade, and a killawatt duo-highlighter to bless your cheekbones with a copper glow.
Any make-up by Rihanna’s powerhouse brand is a hit, so be sure to keep your eyes peeled on more Fenty Beauty deals on Boots throughout November.
Laurent Perrier 75 cl La Cuvee Brut Non Vintage Champagne In Gift Box: Was £41.99, now £29.95, Amazon
Whether it’s a birthday or date night, celebrate in style with a bottle of champagne. As it comes in a gold decorated gift box, it would also make a lovely present for a loved one in lockdown. Not to mention, it’s rare to find a bottle of Laurent Perrier for less than £30.
Aged for four years, it's a blend of 55 per cent Chardonnay, with a full-bodied aroma of citrus fruit and white flower that's light and fresh, which would pair well with shellfish.
You could also start curating your Christmas stash with this wallet-friendly option while it has 29 per cent off.
Revlon Pro Collection Salon One Step Hair Dryer and Volumiser: Was £59.99, now £37, Amazon
This heated brush has been dominating hair tutorials on TikTok, as users have been trying to re-create a salon-worthy blow dry during lockdown while hairdressers were shut, so we expect it to be popular again during the second lockdown.
It dries and styles hair in one go, saving you time and money. It comes with two heat settings and is designed with medium to long hair in mind. Bag this bargain while it’s still hot.
The similar model Revlon Salon One-Step Hair Dryer and Volumiser for Medium to Short Hair is also on offer here, reduced from £69.99 to £49.99.
DeLonghi Nescafé Dolce Gusto Jovia Pod Capsule Coffee Machine: Was £57.66, now £34.99, Amazon
This compact coffee machine is ideal for small kitchen counters limited on space.
Its features include offering 40 different varieties of hot and cold drinks, with an adjustable drip tray to fit most sizes of cups and glasses to provide a barista-worthy caffeine, or hot chocolate, fix every morning.
Promising to be easy to use and easy to clean, its removable parts, such as the drip tray, are dishwasher safe too.
Clinique Superstars Gift Set: Was £70, now £35, Boots
This kit is a five-piece collection of some of Clinque’s bestsellers across skincare and make-up.
There’s a full size “dramatically different” moisturising lotion, a “take the day off” eye make-up remover and the “all about eyes” eye cream, with two miniatures: a lipstick and mascara.
While this would make a perfect gift, we’d be tempted to keep it all to ourselves.
Kindle: Was £69.99, now £49.99, Amazon
One of Amazon’s most popular devices now has 29 per cent off and previously featured in our review of the best eReaders.
Available in black and white, our tester described it as “the best-value ebook-reader around,” thanks to its fuss-free, easy to read screen.
Giving you access to millions of books, audiobooks and newspapers, it’s ideal for having a collection of tomes at your fingertips without the bulk. Additionally, if you’re already an existing Amazon Prime member, you can have unlimited access to thousands of titles for free.
Fire TV Stick 4K: Was £49.99, now £29.99, Amazon
Binge-watch your favourite shows and catch up on the latest movies with this plugin gadget that fits into the HDMI socket on your TV and provides you immediate access to a huge library of TV shows and films that you can rent and buy, as well as the use of apps including Netflix, BBC iPlater and Apple TV.
If you’re a Prime member, you also get access to some of Prime Video’s original shows such as The Grand Tour.
It performed well in our review of the best TV streaming devices too. Our testers said: “It’s easy to use, including a remote control with a microphone so you can tell the box what to do. It’s a Bluetooth remote so you don’t need line of sight to the Stick, that is, it can hide away out of sight around the back of your TV.”
Huawei MateBook X Pro: Was £1,199, now £849.98, Amazon
If you’re in the market for a new laptop, this Huawei model has 38 per cent off, and it was featured in our guide to the best high-end laptops.
Our tech critic, David Phelan, who reviewed it said: “The bezels around the edge of the bright, colourful 13.9in display are amazingly thin, giving an immersive, all-screen effect.”
He went on to say:“The camera is buried in the top row of the keyboard. Although it’s a slightly different angle, the view isn’t pointing as much up your nose as you might fear. Like the Apple laptops, there’s a fingerprint sensor in the power button which is fast and responsive.”
The same model with Intel Core i7 is also on sale with 40 per cent off here, reduced from £1,449.99 to £979.
Remington Curl & Straight Confidence 2 in 1 Straightener: Was £119.99, now £49.99, Boots
This styling tool featured in our guide to best hair straighteners, which our tester loved for its ability to allow you to switch your hairstyle up with ease.
“While they can be adapted to five different temperatures between 150C and 230C, the end of the tool stays constantly cool, so there’s no risk of burning your fingers while attempting curlier hairstyles,” they said.
If that wasn’t enough to convince you, the huge £70 discount at Boots should do the trick.
instax mini 9 clear camera with 10 shots: Was £74.99, now £56.99, Amazon
This polaroid camera is a modern take on a nostalgic throwback when smartphones didn’t exist. You only get one shot with not editing available, allowing you to capture friends, family and your surroundings in the moment to make unique memories that print out instantly.
Each photo from this design is the size of a credit card, so you can pin your favourites up on the fridge or keep them in your purse. There’s three colour filters to choose from, a selfie lens and a close-up lens to experiments and comes with 10 shots.
Gucci Bamboo For Her Eau de Toilette 75ml: Was £85, now £42.50, Superdrug
Superdrug has kicked off its sale early with up to 80 per cent off make-up, skincare, electricals and haircare from 4 November to 1 December.
Any fragrance fans should move quick to snap up this bargain on Gucci’s Bamboo eau de toilette perfume that has 50 per cent off.
Fresh and light, it has notes of Tahitian vanilla, Casablanca lily and mandarin, perfect for perking up a cold, wintery morning.
Philips Lumea advanced IPL hair removal device: Was £300, now £220, Amazon
,This tool impressed our reviewer in our guide to the best IPL and hair removal devices earlier this year, so while it has a huge £80 off, add it to your basket asap.
According to our reviewer it has two treatment modes “slide and flash” and “step and flash” which allow you remove hair on larger areas such as legs or targeted zones, such as your bikini line, with an additional trimmer attachment if you want to tackle upper lip and chin hairs too.
As explained in our guide, IPL works by destroying the root of the hair over time, and is much, much cheaper than costly laser appointments so while its winter, now is the perfect time to treat yourself, as your skin needs to be tan-free in order to as effective as possible.
Oral-B SmartSeries black 6500 cross action electric toothbrush: Was £229.99, now £59.99, Amazon
Ensure your teeth are squeaky clean with this electric toothbrush from the experts at Oral-B that has a discount of more than 60 per cent off.
It comes with four brush heads and a travel case for easy transportation and has five modes from daily clean, pro clean, sensitive, gum control and whitening, so it will reach every nook and cranny. At this price, it’s a no brainer, brilliant budget buy.
Braun FaceSpa Pro 922 Facial Epilator Beauty Gift Set: Was £149.99, now £69.99, Superdrug
If you’re worried about missing out on salon treatments during lockdown, look to this handy device that epilates, cleanses and tones the skin.
It works to remove facial hair, whether that’s on your upper lip, chin, or simply all over, with a separate head to cleanse the skin.
According to Braun, it removes three times as much short hair than waxing. For the best results, you will need to continually use this to prevent future hair growth.
It also comes with a stand, bronze cap and pouch to keep it neat and tidy.
Flymo contour 500E electric grass trimmer and eger: Was £59.99, now £38, Amazon
Before it gets too wet to do so, make sure the edges of your lawn are in tip top shape with this trimmer and edger from Flymo, which we featured in our guide to the best grasstrimmers.
Our review said: “This 25cm cutter with a 10m cable produced some good results on a smaller area. The addition of a large, edging wheel meant that inline edges came without any jagged spots and it was simple to define shrub borders.”
It has an adjustable handle and by twisting the head you can convert it between its two functions, with a plant guard that will protect trees and plants so you only trim exactly what you need to.
Which stores are taking part in Black Friday this year?
Every year, increasing amounts of brnads take part in the big sale as it grows in popularity.
When it comes to tech and home appliances, big retailers that host impressive Black Friday sales include John Lewis & Partners, Currys PC World, Very and Argos, while fashion and beauty retailers like Asos, Nike, Superdrug and Debenhams also take part.
For more details, read our extensive guide to all the stores we expect to take part this year. We will be updating it as soon as brands annouce their deals.
How can I get the best Black Friday deals?
When it comes to making the most of Black Friday, preparation is key and, with 98 per cent of the UK’s shoppers planning to buy online, that’s where you can expect to find the very best deals.
But, whether you’re shopping in-store or bargain hunting from the comfort of your sofa, it’s important to shop around and research items you want to buy well in advance rather than splashing out on a whim.
We suggest sticking to a shopping list of items that you know you actually want: is s it a new winter coat from The North Face, a pair of wireless Beats headphones, an iPad or a Foreo Luna beauty gadget?Then set yourself a budget and watching out for additional discount codes online.
The key is not getting drawn into seemingly “good looking” deals that you don’t actually want or need.
Once you know what you want, make sure that you shop around to find the best price for it before the Black Friday sale begins. That way, you’ll know if a sale deal really is a bargain or not.
It’s also a good idea to check retailer’s returns policies before buying and to check terms and conditions for sites you’ve not used before.
Our IndyBest team will be doing most of the hard work for you, finding the best offers on everything from TVs and fashion to furniture and home appliances and plenty more, as well as providing extensive guides on how to bag the best bargain. As a result, it's worth checking back here closer to the time for our top tips and deals.
How long will the Black Friday discounts last?
Black Friday 2019 was the longest running event to date, which saw sales covering more than two weeks. Previously the event ran for just a weekend, while before that it had been only days.
This year is already longer thanks to Amazon, but at the moment no other retailers have joined in this early, but we do expect them to begin sales earlier than in previous years.
What were the best Black Friday deals last year?
Last year, there was some impressive deals on a range of tech, including games consoles like the Nintendo Switch and a number of discounts on smartphones, including the iPhone X, the Google Pixel 2 and Samsung Galaxy S8.
Amazon’s own product range – including Echo devices, Fire tablets and Kindles – had massive discounts too, as did PS4 and Xbox One bundles, OLED TVs, vacuum cleaners, IPL hair removal machines and kids' scooters.
Tips for Black Friday shopping online
Make sure you’ve already got an account with big retailers like Amazon or John Lewis & Partners to make shopping easier and quicker (that way, there will be no time wasted entering all your details as a new customer), and if you want next day delivery, register for Amazon Prime.
Sign up to newsletters from brands that you like and might want to shop from so you’ll be the first to know when their sales start and will have access to any discount codes you might need.
Download the apps of retailers you use and follow them on Instagram and Twitter for deals, too.
To make sure you are shopping safely online, check any sale emails you receive properly before clicking links to make sure they’re legitimate.
If you’re shopping from a computer, it’s also a good idea to ensure your anti-malware software is up to date.
Am I protected on Black Friday and Cyber Monday?
As well as genuine deals, Black Friday and Cyber Monday can bring out fraudsters so it’s important to be vigilant.
Make sure you check any emails you receive properly before clicking links to make sure they’re legitimate.
If you’re shopping from a computer, it’s also a good idea to ensure your anti-malware software is up to date.
Read more on Black Friday 2020
Best Currys PC World Black Friday deals – For everything from TVs to laptops, and kettles to coffee machines
Best John Lewis & Partners Black Friday deals – With great deals on fashion, beauty, tech, kids and homewares it will be a go-to for many
Best Argos Black Friday deals – Covering everything from kids to homewares and fitness to DIY
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
Best Black Friday tech deals – Whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best deal here
Best Black Friday TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday gaming deals – Struggling to choose which console to buy, or after a new controller or game? Here's our expert guide
Best Black Friday home appliances deals – Now’s the time to upgrade your vacuum cleaner or coffee machine
Best Black Friday fashion deals – Whether its a pair of boots or a coat, treat yourself to new season essentials
Best Black Friday beauty deals – Stock up on your favourites across make-up, skincare, haircare and fragrance
Best Black Friday kids’ toys deals – Get your Christmas shopping done and dusted, with deals from Disney, Lego, Playmobil and more
Best Black Friday mattress deals – Rest easy with big discounts for brands such as Emma, Eve Sleep and Simba
Best Black Friday furniture deals – There's no need to wait until the January sale to get a bargain sofa, wardrobe or armchair
The stores taking part in Black Friday – Our predictions based on last year, which we’ll be updating as the deals begin