‘Bluey’ Captivates Audiences On Disney+ With Record Debut For “The Sign”

Katie Campione
·1-min read

The Bluey-mania continues.

The series’ first special, titled “The Sign,” made its Disney+ debut on April 14. After seven days of viewing, the episode drove 10.4M views globally, according to the streamer.

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In fact, the company says that’s the largest seven-day premiere audience for any Disney Junior episode — and any episode of Bluey — ever on Disney+.

Disney+ rarely releases viewership figures, and this is the first time the streamer has done so for Bluey. However, the company did reveal Monday that it is consistently among the top five series on Disney+ by monthly views.

This is expected, considering the huge numbers that Bluey generates on the Nielsen streaming charts. Just last month, Bluey had another billion-minute week, this time attracting 1.047B minutes during the week of March 18 to 24, which is the 13th consecutive week with 1B+ viewing minutes for the series.

Created and written by Joe Brumm, the series follows Bluey, a lovable and inexhaustible Blue Heeler dog who lives with her Mum, Dad, and little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

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