Britney Spears launches line of intimates and loungewear
The 32-year-old popstar is partnering with Danish lingerie label Change on a new line of intimates set to launch September 3 in New York City, with an appearance from the pop princess herself.
Titled 'Intimate Britney Spears' the collection will offer lingerie sets, kimonos, bustiers and loungewear with prices ranging from $17 up to $79.
"Every woman should feel confident and beautiful in everything she puts on," explained Spears. "My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that," she added.
Britney has previously released numerous fragrances with Elizabeth Arden, and she teamed up with fashion brand Candie's in 2010. Other pop stars in on the lingerie act include Jessica Simpson, who has her own intimates and swimwear collection which first hit stores in Spring 2009.
Britney's underwear line will be available online in the US and Canada from September 9 and in Europe from September 26 via the Intimate Britney Spears e-commerce site.
