Apart from cash prizes totalling more than US$120K, the regional winners will also gain exposure through a trip to Silicon Valley

Malaysia’s CIMB Group Holdings has launched the CIMB 3D Conquest, a competition that aims to identify and attract ASEAN’s top creative, young digital talent with an agile and entrepreneurial mindset.

Open to all tertiary students, the hackathon-style event runs on three tracks — data science, fintech and coding — the mastery of which is crucial to help the group embrace the opportunities of the gig economy.

The data science track challenges students to build predictive models and segmentation frameworks that target revenue and profitability. The fintech track requires students to reimagine banking solutions, while the coding track focuses on improving the mobile payments space. Hence, the name 3D Conquest, where ‘3D’ stands for data, digital and disruption.

Teams will compete at the country-level in November 2018 before proceeding to the grand finale in Kuala Lumpur in January 2019. Apart from cash prizes totalling more than US$120,000 for the ASEAN-wide competition, the regional winners will also gain exposure through a trip to Silicon Valley, as well as the opportunity to join CIMB upon their graduation.

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Hamidah Naziadin, Group Chief People Officer of CIMB Group, said: “We envisage a future where customers can choose to co-create products and services that are perfectly tailored to their circumstances, through tools powered by data analytics and AI. This is why the group’s next growth phase, premised on people, customers and sustainability will have digital underlying all three pillars.”

“We strongly believe that through this competition, together with various initiatives including CIMB’s 3D Academy and HR development tools, where a total of RM111 million (US$27M) will be spent to equip our staff digitally, CIMB will be in good stead to reshape its DNA to become a data-first organisation,” Naziadin added.

The CIMB 3D Conquest is supported by the Ministry of Education Malaysia, Malaysia Digital Economy Corporation (MDEC) and Big Community.

CIMB is Malaysia’s second largest financial services provider by assets. It offers consumer banking, commercial banking, investment banking, Islamic banking, asset management and insurance products and services. Headquartered in Kuala Lumpur, the group is now present in nine ASEAN nations — Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar and Laos.

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