‘Descendants: The Rise Of Red’ Trailer Amasses 86M Views In 10 Days
EXCLUSIVE: It appears the anticipation for the next Descendants film is on the rise.
Within 10 days, the trailer for Descendants: The Rise of Red has generated 86M views across platforms, including the official Descendants social media accounts as well as those for Disney+ and talent. The trailer has also amassed 4.5M total engagements.
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That outperforms the Percy Jackson and the Olympians trailer, which saw great success in December, to be Disney Branded Television’s most-watched trailer of all time in that 10-day window.
According to Disney, about 52M views came from TikTok alone, and the franchise’s follower count has been rising across all social platforms.
Descendants: The Rise of Red follows the story of Red, the rebellious daughter of the Queen of Hearts, and Chloe, Cinderella’s perfectionist daughter. When the tyrannical Queen of Hearts incites a coup against Auradon, polar opposites Red and Chloe must join forces and travel back in time to undo the traumatic event that set Red’s mother down her villainous path.
Kylie Cantrall stars as Red, while Malia Baker will play Chloe.
The cast also includes Rita Ora as The Queen of Hearts; Brandy as Cinderella; China Anne McClain as Uma; Dara Reneé as Uliana; Ruby Rose Turner as Bridget/Young Queen of Hearts; Morgan Dudley as Ella/Young Cinderella; Joshua Colley as Hook; Melanie Paxson as Fairy Godmother; Jeremy Swift as Principal Merlin; Leonardo Nam as Maddox Hatter and Paolo Montalban as King Charming.
Jennifer Phang (The Flight Attendant) is the director and co-executive producer, and the script was written by Dan Frey and Russell Sommer (Magic: The Gathering). Returning to the franchise is production designer Mark Hofeling. Suzanne Todd and Gary Marsh are executive producers and the casting directors are Alexis Frank Koczara and Christine Smith Shevchenko.
While Descendants: The Rise of Red will be available on Disney+ on July 12, it will make its Disney Channel debut on August 9.
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