Director Xavier Dolan is face of Louis Vuitton men's fall campaign

Dolan said he had to rework the first cut of the film, which lasted over four hours

Quebec's rising filmmaker Xavier Dolan has been chosen as the face of Louis Vuitton's fall men's campaign, reports Women's Wear Daily.

The ads, featuring a sophisticated Dolan in a suit and tie and collared jackets, will be released in October magazines and will also show off Ombré leather satchels.

Dolan says he has aspired to becoming the face of a brand since he was a child, according to Vuitton. He has become a regular spectator at fashion shows like Chanel and Lanvin.

The filmmaker has directed "I Killed My Mother" and "Laurence Anyways," and his 2014 film "Mommy" won the Jury Prize at the last edition of the Cannes Film Festival.