Dsquared2 to present co-ed fashion shows from 2017
The founders behind designer brand "Dsquared2" have announced they will be merging their men's and women's collection presentations together from now on, with both lines to be unveiled at a co-ed fashion show during Milan Men's Fashion Week.
Dsquared2 designers, Canadian-born twins Dean and Dan Caten, said the "brand is committed to innovate the traditional fashion industry calendar schedule by going co-ed" in a press statement,
The duo added that the decision to present the collections "will further connect the 'Dsquared2' man to the 'Dsquared2' woman; which often share common creative inspirations."
"The fashion system itself needs to be as fluid and modern as the changes that it perpetrates on the runway...We're ready for a new approach, and it's one that comes naturally to us, because we always design the 'Dsquared2' man with the 'Dsquared2' woman in mind and vice versa."
They revealed to Vogue that they chose to join the men's weeks because "we are stronger in men's. We do better sales in men. It's about 60/40."
