FIT grads' work soon available online at Alibaba
Chinese e-commerce company Alibaba has announced it will be featuring the work of graduates of New York's Fashion Institute of Technology (FIT).
In a campaign dubbed "New Wave Week," young designers will make their debut on Alibaba's Taobao Marketplace platform, according to Women's Wear Daily (WWD).
It starts August 20 and finishes on the 26th, with the first three days considered a pre-sale period, Alibaba told WWD.
The company said it will later join forces with a Chinese factory to produce some of the designers' work in larger quantities.
