Gareth Lewis: Plaid Cymru's struggle for attention

Aside from winning their two target seats, Plaid Cymru’s immediate challenge is to keep their profile high.

Their leader Rhun ap Iorwerth - and the party's views and policies - have had a lot of coverage over the past fortnight across Welsh and UK media.

But this is the time when voters really start to make up their minds, and the prevailing narrative is of a potential Conservative wipe-out and a potentially enormous Labour majority.

So how does Plaid Cymru continue to attract attention - and votes?

Part of their pitch is to wavering Labour voters, who might feel let down.

And they have opted for discussion rather than timetables for independence, aware that it makes some potential waverers uneasy.

Mr ap Iorwerth set that stall out early when he took over as party leader last summer.

Part of their pitch is to wavering Labour voters, who might feel let down.

And they have opted for discussion rather than timetables for independence, aware that it makes some potential waverers uneasy.

Mr ap Iorwerth set that stall out early when he took over as party leader last summer.

He has also recently confirmed that all the recommendations from a damning report into an alleged culture of bullying, misogyny and harassment within Plaid had been implemented, and Plaid's campaign has so far avoided any damaging revelations which have beset some of the other parties.

Winning their two target seats at this election - Caerfyrddin and Ynys Môn - will nonetheless be tough, even with the profile and the clean-up operation.

Their bigger goal is the Senedd election in 2026, when Mr ap Iorwerth will be aiming to become Plaid's first ever first minister of Wales - especially with polls suggesting Labour might be in trouble.

But if you thought this election campaign was long, two years is an age away in politics.

A graphic which reads 'more on general election 2024'
[BBC]