Ghana's Swoove aims for growth in tough market
STORY: A delivery company in Ghana has undergone quick growth in tough economic times.
Ghanian startup Swoove delivers goods for companies.
Its impressive rise made it one of five finalists selected from a pool of 500 applicants in last week's MEST Africa Challenge.
But the firm operates in a difficult global economic environment - with both the War in Ukraine and the effects of the health crisis.
Kwaku Tabiri is the founder and CEO of Swoove.
He believes his company can come through it.
"So, even though it's tough times, I think that businesses who can survive within this particular time frame will do even better when times get better, and I'm expecting times to get better within two or three years."
The MEST Africa Challenge was the first in-person competition at the Silicon Valley-style Accra campus of the Africa-wide technology entrepreneur training program.
This year's finalists developed their businesses in a downturn that has deeply affected emerging markets.
It's made the journey to success much harder, according to MEST's portfolio director, Melissa Nsiah.
"When you find an entrepreneur here who has been able to launch a business, grow that business, rally up interest, finance, resources and talent around that, it's a huge feat simply because it's harder to find those things here."
The competition was won by Senegalese e-commerce platform Kwely, which focuses on African-made products.
All five finalists, including Swoove, will receive coaching from MEST throughout the life of the companies.
