Gordon Ramsay, Fox to Launch Food Brand & Entertainment Platform Bite
Gordon Ramsay and Fox are set to launch Bite, described as a global food brand and entertainment platform.
Bite falls under Ramsay’s deal with Fox Entertainment and their production partnership, Studio Ramsay Global. The platform will offer a wide array of culinary content as well as products and experiences.
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“Bite is an innovative fusion of my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality we’ve created together under this original, singular food and lifestyle venture,” said Ramsay. “This new brand will cater to every flavor of food fan with an enticing array of original series, compelling food stories and endless digital content that audiences everywhere will eat up!”
The Bite Digital Network will serve as the brand’s digital and social content hub. There are already multiple original series set to debut, including:
–“Idiot Sandwich:” Ramsay’s new digital culinary competition series inspired by the chef’s wildly popular viral meme.
–“Next Level Kitchen,” described as a digital companion series to “Next Level Chef,” which features the show’s three mentors — Ramsay, Nyesha Arrington and Richard Blais.
“To food fans around the world, the Bite kitchen is open,” said Rob Wade, CEO of Fox Entertainment, “and with Gordon and his team at Studio Ramsay Global pulling together all the right ingredients, there’s simply no one better to serve up this vibrant, authentic feast of food-themed entertainment and experiences. As the world’s most dynamic, comprehensive one-stop culinary destination, we’re certain audiences will enjoy discovering and savoring every Bite.”
Under the Bite Digital Originals banner, there will also be a slate of content from stars like “Next Level Chef’s” Tineke “Tini” Younger and Season 3 champion Gabi Chappel.
Bite has also partnered cookware brand HexClad to become an official sponsor across a range of Fox and Studio Ramsay Global-owned food content worldwide.
“As Bite’s partner, we’re expanding our collaboration with Gordon Ramsay – a natural fit for HexClad and our revolutionary cookware,” said HexClad co-founder and CEO Danny Winer. “Discerning professional and casual chefs alike recognize the quality HexClad brings to any kitchen, and now, even more culinary aficionados will discover the HexClad difference across Gordon, Fox and Bite’s growing worldwide food content portfolio.”
There are plans to further expand Bite to include publishing, consumer products, live events and experiences, and apps and online destinations.
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