‘House of the Dragon’-Inspired Menu Launches at Starbucks in Europe Asking Customers to Pledge Allegiance to Black or Green
Starbucks and Warner Bros. Discovery have teamed up on a new European “House of the Dragon” partnership inviting customers to “pledge allegiance” to Team Black or Team Green.
The new “Max Nights, Starbucks Mornings” promotion, which is set to take place in Spain, France and Portugal, will also include a new menu inspired by the show.
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In Portugal, between June 24 and July 31 #TeamBlack customers, who wish to defend Rhaenyra Targaryen’s crown, can choose from a Targaryen Frappuccino or a Black Queen Cold Brew while those on #TeamGreen can show their support for King Aegon II Targaryen by opting for a Green King iced matcha or a Dracarys matcha Frappuccino.
In France, customers can opt for a Targaryen Iced Americano with cream cold foam for #TeamBlack or a Dracarys iced white mocha matcha tea latte with cream cold foam for #TeamGreen between June 27 and July 26.
Select Starbucks flagship stores in Madrid, Barcelona, Paris and Lyon will also undergo a “House of the Dragon”-branded takeover.
“As the division between Team Green and Team Black intensifies, we’re thrilled to partner with Starbucks in calling on fans across Spain, France and Portugal to choose their side with this limited-edition range of ‘House of the Dragon’-themed drinks.” said Warner Bros Discovery’s Rebecca Rormark, senior VP for streaming marketing, EMEA. “And as the drama unfolds weekly on Max, loyalties will be tested and fans will have the opportunity to hold or switch their allegiance, with this special menu available for the next four weeks.”
Season 2 of “House of the Dragon” premiered on Max in Europe on June 17, with new episodes dropping weekly on Mondays.
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