Go-Jek CEO Nadiem Makarim revealed details of the company’s plan for its e-payment service Go-Pay

Go-Jek CEO Nadiem Makarim (second from left)

Speaking at a panel discussion at the Global Mobile Internet Conference (GMIC) 2017 event in Serpong, Indonesia, Go-Jek CEO Nadiem Makarim revealed that users will be able to use its e-payments service Go-Pay to transact at various online marketplaces within the next three to six months.

As previously announced by the company in July, he also revealed that Go-Pay will be able to be used for transactions in restaurants within the Go-Food network, Go-Jek’s food delivery service.

Go-Pay will also be able to be used to purchase virtual goods at gaming platforms, though he did not mention specific timeline for the particular service.

“And hopefully, who knows, within the next six months or so, you will be able to find Go-Pay accepted in infrastructure [service] such as toll roads, parking, and others,” he said.

Go-Jek first launched Go-Pay in 2016. Within one year, the service secured 16 to 18 million monthly active users with 50 per cent of transaction on the Go-Jek platform conducted through Go-Pay.

Makarim also said Go-Pay users have the tendency to transact three to four times as much as cash users in the platform.

“Go-Jek has so many different services and all of it would be severely enhanced by a cashless payment system,” he explained.

Also Read: Delivering 3M martabaks in a year: How Go-Jek uses big data to run business better

“The reason to start Go-Pay had nothing to do with creating an e-payment system or the business of creating a payment system. The first and foremost reason was to create a user experience that was a lot better than paying cash,” he continued.

A World Bank data stated that only 36 per cent of Indonesians aged beyond 15-year-old have access to financial services such as bank accounts (2014).

Despite efforts from banks, telco companies, and fintech startups to introduce e-payment services to the public, bank transfer and cash remain a popular payments method even for e-commerce transactions.

When it comes to challenges that the company is facing in introducing an e-payment service in a cash heavy society, Makarim mentioned changing behaviour as the top issue.

“There is always a huge amount of challenges in getting someone to change their behaviour. It wasn’t too difficult to get people to adopt Go-Pay … What I think will be the challenge is the next wave of Go-Pay implementation as an e-payment service of not only in the online, but also offline space,” he said.

The post Indonesia is one year away from seeing e-wallets everywhere: Go-Jek CEO appeared first on e27.