The goal of the transformation is for the company to cater to bigger segments in the country

Indonesia-based Sepulsa, an online bill payments that were among the firsts in the country officially announces that it’s turned into Alterra. The reason behind the change, the company shared, is to serve bigger chunk of Indonesia’s population with the end goal of leveraging Alterra’s ecosystem for the country’s digital infrastructure.

Sepulsa commenced operation in 2015 selling mobile phone credit through website and app, which translates into “pulsa” in Indonesian. The company itself has evolved and added several other business lines like a business-to-business (B2B) bill payment aggregator and distribution channel network.

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Before changing its name into Alterra, Sepulsa has managed to connect and license with all telco providers in Indonesia, and claimed to process more than 5 million transactions per month.

Besides mobile phone credit, Sepulsa also became a go-to platform for electricity and water utility payment, game vouchers, installments, and multifinances.

“In general we will retain our existing brands (Sepulsa.com and Alpha Tech Academy): they will continue to operate independently, and Alterra as the holding will seek to realize our bigger vision of building Indonesia’s digital infrastructure,” says Ananto Wibisono, CEO & Co-Founder of Alterra.

Sepulsa has worked closely with local top marketplaces, travel aggregators, and fintech companies that the company said to be an effective way for customer acquisition and retention.

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On the side, Sepulsa is also known for its tech talent incubator Alpha Tech Academy (ATA), also will be rebranded into Alterra Academy in the future. It offers participants three months of training to learn everything they need to know to be an engineer and hired by a tech company, from web development to UI/UX design.
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