Kate Middleton Is Taking a 24-Hour Tour of the UK

Photo credit: David M. Benett - Getty Images
Photo credit: David M. Benett - Getty Images

From Town & Country

The Duchess of Cambridge has spent several years focusing on how to help families with small children. And now she is launching a landmark survey to give people across the UK an opportunity to have their say about raising the next generation.

Kate is asking the public to answer five questions with the aim of sparking a conversation about early years to bring about positive change.

“The findings should provide a vital source of information for the early years sector, helping it to better understand public perceptions of the importance of the early years, and the first-hand experiences of parents, families and carers," Kensington Palace said in a statement. "This public feedback will also help to focus Her Royal Highness’ work through The Royal Foundation as she endeavours to provide children across the UK with the best foundations to lead healthy and fulfilling lives.”

Photo credit: Max Mumby/Indigo - Getty Images
Photo credit: Max Mumby/Indigo - Getty Images

The duchess is launching the "5 Big Questions on the Under 5s" survey, which will be conducted by market research company Ipsos MORI on behalf of the Royal Foundation, with a tour of the country. Today she visited Birmingham’s science museum where children showed her around an interactive mini-city. Tomorrow, she will stop in London, Cardiff and Surrey to meet families in a nursery and baby class.

“Whilst many studies have been conducted to generate evidence of the importance of the early years, there is a real lack of evidence to understand whether this is understood by the British public, or which bring to life how it feels to be a parent of an under 5 in the UK today – the division of roles and responsibilities and the aspirations for the youngest in our society," Kelly Beaver, Managing Director of Public Affairs at Ipsos MORI said. "The 5 Big Questions is a fantastic way for the British public to share their views about the importance of the early years.”

The survey offers multiple choice answers and asks participants what they believe is most important when it comes to a child’s development, how much they believe the mental health of parents and carers impacts children, and whether they believe nature or nurture is more powerful.

It will be active from 10:30 p.m. on January 21st to 10:20 p.m. on February 21st and can be found at www.5bigquestions.org.uk.

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