Larry Flynt Sued for Allegedly Jacking Casino Name

Larry Flynt might be trying his luck in a courtroom soon.

“Hustler” honcho Flynt has been slapped with a lawsuit claiming that he ripped off the name of his Gardena, California, casino.

In a suit filed Tuesday in federal court in California, Isle of Capri Casinos claims that it owns numerous trademarks for Lady Luck and Lucky Lady, and uses them for casino services, slot machines, playing cards and other goods and services.

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Isle of Capri claims that it warned Flynt’s team against using its mark in 2014, when Flynt filed an intent-to-use application for Larry Flynt’s Lucky Lady Casino. Flynt’s team backed off and yanked its application for the mark, the suit says — but then, this July, the suit says, Flynt began using Lucky Lady for a newly opened casino.

“Flynt’s ongoing and intentional efforts to encroach upon Isle of Capri’s intellectual property rights is likely to cause confusion with and disparage” Isle of Capri’s use of the trademarks, the suit claims.

A spokesperson for Flynt has not yet responded to TheWrap’s request for comment.

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Alleging trademark infringement, unfair competition and other counts, the suit is seeking an injunction preventing Flynt from using Isle of Capri’s marks, plus unspecified damages.

Pamela Chelin contributed to this report.

10 Hollywood Entertainers With Porn Pasts, From Sylvester Stallone to Sasha Grey

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  • Sylvester Stallone - The Italian Stallion earned his nickname the hard way in a softcore skin flick called "The Party at Kitty and Stud's" that was released in 1970 -- six years before "Rocky" made him a household name.

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  • Sasha Grey - This hardcore porn starlet went legit with Steven Soderbergh's experimental drama "The Girlfriend Experience," which led to roles in several other mainstream movies, including "I Melt With You" and "Open Windows."

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  • Jackie Chan - From the Bronx to the bedroom, Jackie Chan has rumbled everywhere, including a 1975 Hong Kong movie called "All in the Family" that includes one of only two sex scenes featuring the martial arts master.

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  • Joanie Laurer - Best known as Chyna, one of the WWE's marquee wrestling stars, she retired from the ring and entered the adult film industry, starring in the sex tape "One Night in China" and the XXX movie "Backdoor to China."

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  • Marilyn Chambers - She worked with director David Cronenberg and "Friday the 13th" producer Sean S. Cunningham before building herself into an adult-oriented brand and becoming one of the faces of the XXX movie biz.

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  • Traci Lords - This teenage sex goddess got off her back to work with John Waters on "Cry-Baby" and "Serial Mom," and she never looked back other than to co-star in Kevin Smith's 2008 movie "Zack and Miri Make a Porno."

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  • Simon Rex - He starred in a series of porn movies, including "Young, Hard and Solo II and III," that were aimed at gay audiences well before he landed roles in the TV series "Felicity" and "Jack & Jill" and a bunch of "Scary Movie" sequels in the 2000s.

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  • Tom Sizemore - The "Saving Private Ryan" star showed his own privates online via his website XXXtom.com - which saw him embracing his porn-ready last name.

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  • Ron Jeremy - The Hedgehog, as he's affectionaly known, showed his legitimate acting chops in Adam Rifkin's comedy "Homo Erectus," as well as edgy indies such as "Spun" and "The Rules of Attraction."

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  • Sibel Kekilli - The German actress who plays Shae on HBO's "Game of Thrones" got her start in porn, performing under the name Dilara.

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