Boston Beer Is Drowning in Hard Seltzer

·3-min read
Boston Beer Is Drowning in Hard Seltzer

Boston Beer (NYSE: SAM) is wallowing in hard seltzer. The brewer went all in on the effervescent alcoholic beverage as consumer drinking preferences shifted away from beer, but the bubble burst on the trendy drink and Boston Beer had to dump "millions of cases" of its Truly brand of seltzer. Boston Beer warned that this was coming.

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