Coca-Cola Is Poised for a 2021 Hard Seltzer Launch

The first half of 2021 will see Coca-Cola (NYSE: KO) venture back into the world of adult beverages in the United States for the first time in four decades with the launch of a new hard seltzer line. In an interview with CNBC, Coca-Cola CEO James Quincey said the release is part of the company's effort "to follow the consumer" into the lucrative hard-seltzer market. Coca-Cola's Topo Chico-branded hard seltzer will be rolled out in Mexico and Brazil in late September, months before its arrival in the United States.