Simone Biles and Gap’s Athleta brand will both benefit from her split with Nike

Marc Bain
·3-min read
Simone Biles and Gap’s Athleta brand will both benefit from her split with Nike

Simone Biles, the dominant star of women’s gymnastics, is ditching Nike for a deal with Gap’s Athleta activewear brand. It’s a big victory for the brand, coming just ahead of the Tokyo Olympics—assuming they still happen—where Biles is expected to add more gold medals to her collection. In an interview with the Wall Street Journal, she said Athleta values more than her athletic achievements and would allow her to be a voice for women and kids.