Target's Holiday Strategy Aims at Both COVID-19 Safety and Strong, Contactless Sales

Target's Holiday Strategy Aims at Both COVID-19 Safety and Strong, Contactless Sales

Target Corporation (NYSE: TGT) described its holiday shopping season preparations in a press release today, noting its intention to hire more workers and its plans for allocating labor to match new shopping patterns. Target successfully responded to the pandemic's earlier challenges, with its share price spiking to record-setting levels following the inevitable March drop. With second-quarter comparable sales, or comps, jumping more than 24% year over year and its Dividend Aristocrat status still unbroken after racking up its 48th consecutive year of unbroken dividend growth, Target's ability to thrive in chaotic, uncertain times makes it a favorite pick among some investors.