Wix.com Is Now Israel's Second Largest Company. Is It a Buy?

After booming more than 125% in 2020 to date, Wix.com (NASDAQ: WIX) has a market cap of $15.3 billion, making it Israel's second largest company, just behind cybersecurity firm Check Point Software. With many in-person operations being rendered redundant during the COVID-19 crisis, small businesses and professionals have been scrambling to implement continuity plans, and Wix has been a big beneficiary. It's unclear how long the digital bump will last, but after investing in new web-based applications, it's unlikely most businesses (or their customers) will completely revert to the way things were before once the novel coronavirus has been beaten.