The Hidden Benefit of Roku's Nielsen Deal

The Hidden Benefit of Roku's Nielsen Deal

Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) announced a new partnership this week that a lot of investors are excited about. Roku's acquiring Nielsen's ad technology unit and Nielsen will add Roku's platform to its ad and content measurement system. The main focus from investors has been the potential for Roku to expand its ad business to linear TV through Nielsen's ad tech and existing deals with media companies.