Mobile Legends (MLBB) has tapped K-pop girl group Itzy to be global ambassadors for its ongoing ALLSTAR event, which will run from 22 March to 30 April.
This will mark the first time that MLBB will be working alongside South Korean artists to promote a joint campaign.
As part of the collaboration, there will be four new themed hero skins to be released periodically alongside other rewards.
There will also be an ALLSTAR-themed map called 'Harmonia', which will also be featured in an in-game event called 'Purify Harmonia'.
And since this is a K-pop collab, an exclusive in-game ALLSTAR music track for players to listen to has also been released.
The new skins include the 'Atomic Pop' skins for Miya and Eudora as well as the 'Seraphic Selfie' skin for Rafaela and the 'Moonlit Ninja' skin for Hanabi.
The Purify Harmonia event will be hosted from 31 March to 23 April, where players can complete tasks to acquire Technotes to be used for redeeming ALLSTAR rewards.
Players can also get free rewards upon logging into the game from the event launch day until 25 April.
Aside from the new skins, the other ALLSTAR rewards include emotes, the ALLSTAR Exclusive Avatar Border Shine! Atomic Pop, and Atomic Pop Spawn Effect, among others. The rewards have been listed as amounting up to 1,999 diamonds.
Itzy are comprised of five members — Yeji, Lia, Ryujin, Chaeryeong, and Yuna.
The group debuted in February 2019 with their first single album, "IT'z Different," and the catchy "Dalla Dalla". The group released their first English single, "Boys Like You", last year.
Itzy are also known to be one of the youngest female groups with a staggering number of music awards and show wins — 42 music show trophies, along with 23 awards and counting.
The group also brought their first world tour, Checkmate, to Singapore in January.