MyTaiwanTour provides personalised and customised tour packages to foreign tourists mainly from the US and Europe

MyTaiwanTour Founder and CEO Michael Wu

Taipei-based online tour operator MyTaiwanTour has secured NT$45 (US$1.5) million investment from Sanpu Travel Group, an inbound tour operator and travel agency based in Taiwan.

The money will be used to expand business to China and Japan, as well as to enhance the technical strength and deepen the tourism content.

Founded in 2013 by Michael Wu, MyTaiwanTour provides personalised and customised tour packages to foreign tourists mainly from the US and Europe, offering single-day tours, Taiwan’s must-visit spots and multi-day tours around the island.

The startup’s professional tour guides will take care of every aspect of a tourist’s journey, right from booking the hotel to arranging transportation and meals. MyTaiwanTour also curates private tours for individuals and groups of all sizes.

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In this segment, MyTaiwanTour is mainly competing with KKDay (which recently secured an undisclosed amount in Series B-plus funding, co-led by LINE Ventures and the Alibaba Entrepreneurs Fund), and Klook (which in October last year raised approximately US$60 million co-led by Sequoia Capital China and Matrix Partners).

Wu says that there is a misunderstanding among people that MyTaiwanTour is the English version of Klook or KKday, which sell experience travel services on the ground. “It (MyTaiwanTour) is essentially different in nature. KKDay and Klook are more like platforms, providing products for travel component suppliers. MyTaiwanTour, on the other hand, is the provider of tourism product components such as the in-depth “Taipei One-Day Tour”, “Jiufen, Pingxi Day Tour” and so on.”

Sanpu Travel Group is a inbound tour operator and travel agency in Taiwan that works with outbound tour operator and travel agency in Japan (H.I.S.) to provide local tours to tourists from Japan.

Another player operating in the Taiwanese online tours space is OwnRides.

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