'Pre-bunking' shows promise in fight against misinformation

FILE - The Google logo is seen at the Vivatech show in Paris, France, June 15, 2022. Google and a team of university researchers have hit on what they say could be an effective way to make people more impervious to the harmful impact of online misinformation. (AP Photo/Thibault Camus, File)

Researchers then gave people a series of claims and found that those who watched the videos were significantly better at distinguishing false information from accurate information. It's an approach called “pre-bunking” and it builds on years of research into an idea known as inoculation theory that suggests exposing people to how misinformation works, using harmless, fictional examples, can boost their defenses to false claims. With the findings in hand, Google plans to roll out a series of pre-bunking videos soon in Eastern Europe focused on scapegoating, which can be seen in much of the misinformation about Ukrainian refugees.