Pret a Manger to open second veggie branch with vegan macaroni cheese and chocolate brownies
Pret a Manger has announced it will open a second vegetarian-only branch in London following the success of its first “veggie only” outlet in Soho.
The new shop will open at Great Eastern Street in Shoreditch on 4th April with 20 new recipes on the menu, including a vegan macaroni cheese and a vegan chocolate brownie.
Chief executive Clive Schlee said the location of the second outlet was chosen based on the high levels of vegetarian sales in the area.
Writing in his blog, Mr Schlee said: “It seems the movement for eating less meat continues to grow.”
“The next stop for Pret will be the US, where we’ll be launching a new veggie range in all our US shops at the end of April.”
The sandwich and salad chain launched a pop-up standalone vegetarian restaurant in June last year, which remained opened due to popular demand from customers.
The launch followed a record year of sales at Pret, which has almost 400 outlets in the UK, the US, Paris, Hong Kong and Shanghai.
In 2015, group sales rose 14 per cent to £676.2m, while earnings rose 14.5 cent to £84.3m.
The company also highlighted that it sold 17,000 each week of a new beetroot, squash and feta salad, outstripping chicken and salmon options.
The US was its fastest-growing market, with New York’s Penn Station becoming its highest-selling store per square foot.
