RSG scores partnership with Pizza Hut Singapore

Singapore-based organisation RSG has announced a new partnership with the Singapore branch of global restaurant chain Pizza Hut, RSG revealed in a release on Tuesday (5 January).

The partnership between RSG and Pizza Hut Singapore will be a one-year deal, and will also be the branch’s first foray into esports marketing.

“Pizza Hut will work together with RSG to promote greater awareness and visibility of Singapore’s esports talent, grooming both its players and content creators,” the release said.

As part of the deal, RSG will support Pizza Hut’s marketing efforts and sport Pizza Hut Singapore’s logo in their players’ jerseys. The new jerseys will be showcased in the upcoming M2 World Championship, which will take place from 18-24 January in Shangri-La, Singapore, where RSG’s Mobile Legends team is listed among the 12 participating squads.

The deal also includes community engagement events as well as customised streaming and video content aimed at increasing accessibility of esports talent and content, especially for audiences from non-gaming backgrounds.

RSG’s partnership with Pizza Hut Singapore follows the organisation’s rebranding from Resurgence in November last year, with the deal being part of an ongoing effort “to diversify its product offerings, scale up, and focus on fan engagements”.

“Gathering over a pizza as they play, or watching our teams in action, has been a common sight among our players and fans. We are honoured to take this love for food and top quality esports action to the next level, with Pizza Hut’s support. We look forward to the opportunity to inject positivity and bring exciting stories from the esports scene to a bigger audience,” said RSG Founder and CEO Jayf Soh.

“The promising developments of esports in Singapore offers great potential for our young talents to grow and showcase their competitive skills, as well as to engage audiences of all ages. As one of the industry pioneers, RSG has and continues to do Singapore proud. We share in their passion to develop memorable experiences and we are happy to do our part to support the local esports community,” said Head of Marketing and Food Innovation of Pizza Hut Singapore Jayss Rajoo.

While Pizza Hut Singapore’s partnership with RSG is a first for the Singapore branch, the global restaurant chain is no stranger to the esports industry. In July 2019, Pizza Hut became the first brand to secure naming rights to a virtual football stadium when it secured a deal with EA Sports for the Madden NFL 20 Championship Series — the esports equivalent of the real-life NFL.

Meanwhile, RSG has grown to become one of the biggest esports organisations both in Singapore and Southeast Asia as a whole, with branches in Malaysia, Vietnam, and Myanmar.

For more esports news updates, visit https://yhoo.it/YahooEsportsSEA and check out Yahoo Esports Southeast Asia’s Facebook page.

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