Sky Subs Will Have Access To Warner Content “In Every Scenario” Once Partnership Runs Down, Says Dana Strong

Sky subscribers will have access to Warner Bros Discovery’s (WBD) content “in every scenario,” Dana Strong has said, as she stressed conversations continue between the two key players over one of the industry’s most talked about partnerships.

Acknowledging that a question was coming on the WBD relationship, the Sky CEO told the Deloitte and Enders Media & Telecoms 2024 and Beyond Conference that “it’s all just about how we integrate [the two] and how we work together going forwards.”

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“We work really well with Warner and we work really well together,” she added. “We are in conversations with them. Regardless, in every scenario, Sky customers will have Warner shows on Sky platforms in some way. It’s really just about how we integrate that and how we work together going forwards.”

As WBD streamer Max is rolled out around the world, the Sky-WBD partnership that has seen the likes of Succession and House of the Dragon air on Sky for years is set to run down in 2025. But some shows such as House of the Dragon will remain on Sky for far longer, while Deadline revealed last week that Sky had acquired Max’s high-profile Penguin TV series starring Colin Farrell, a show that sits outside of the partnership.

Speaking to Sky’s commissioning strategy, Strong said the outfit is looking for “content that takes people by surprise,” citing the likes of Mary & George starring Julianne Moore and the Comcast-owned giant’s Tattooist of Auschwitz adaptation. The latter’s first ep was watched by more people than the first episode of Season 4 of Succession, according to Strong.

“So we are building a wonderful set of content and library to go forward from our commissioning [strategy],” she added.

Strong was speaking after the likes of Netflix’s Greg Peters, Disney’s Jan Koeppen and the BBC’s Tim Davie at the London conference.

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