UTA Names Activision Blizzard Executive Eugene Wu as Head of Esports Brand Partnerships

United Talent Agency on Wednesday named Activision Blizzard executive Eugene Wu as a brand partnerships executive in the company’s esports division, a move that further builds out the relatively new division of UTA that was established roughly two years ago. In his new role, Wu will report to UTA’s head of its esports department, Damon Lau. Wu worked at Activision for roughly three years and spent nine months as the gaming company’s senior manager of global brand partnerships and marketing. Wu led the development of marketing and branding strategies for many of Activision’s key gaming franchises, including “Call of Duty,” “Tony Hawk Pro Skater,” “Crash Bandicoot” and “Spyro.” He also was responsible for launching the “Call of Duty: Black Ops 4” reveal campaign, which featured hats sponsored by the New Era Cap Company and James Harden and garnered over 50 million ad impressions, according to Activision. Also Read: How Gaming Hub Addicting Games Revived Itself A Decade After Its Sale to Viacom In his new role at UTA, Wu will continue courting brands and work to pair big-name companies with some of UTA’s gaming talent, which includes streaming stars like Nicholas “NickMercs” Kolcheff, Rachel “Valkyrae” Hofstetter and Imane “Pokimane” Anys,...

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