Warung Pintar acquires a platform that connects farmers with direct sellers

Prisca Akhaya
Warung Pintar acquires a platform that connects farmers with direct sellers

Limakilo, which is translated Five Kilos, is acquired by Warung Pintar for its simplification of food chain

Warung Pintar, micro-retail startup based in Indonesia, officially announces that it has acquired Limakilo, a platform that simplifies food chain by cutting short the distribution of food from farmers directly to stalls and small stores.

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This acquisition means thousands of Warung Pintar’s partner in Jakarta, Depok, Tangerang, and Banyuwangi area will get direct access to see their staple food commodity in Warung Pintar’s digitally-supported stalls.

“The farm produces supplied by Limakilo will help the stall owners to have a variety of products, especially the staple food commodity. Staple food are always on a high demand and will also increase the turnover rate of the stall owners. On the other hand, farmers will also have a better selling price with wider access following the increase in Warung Pintar’s digital stalls. It’s a win-win,” said Agung Bezharie Hadinegoro , Co-founder dan CEO Warung Pintar.

Furthermore, Hadinegoro emphasised on the shared vision of both companie, which is to enlarge micro retail capability with technology approach in Indonesia. “Staple food from Limakilo has been checked for the best price, and Warung Pintar is on the consumer end to provide them with full-range of produces. We hope we can increase the welfare of both farmers and our stall owners,” he added.

Warung Pintar was founded in 2017 and focusses on digitalising conventional store system in Indonesia using technology that allows owners to manage sales and inventories through applications, increase sales through digital ads, and have cashless payment system.

Just in January, Warung Pintar received its Series B funding for US$27.5 million to further its operation. To date, the startup claimed to have over 1200 stalls in Jakarta, Tangerang, Depok, and Banyuwangi, and will add 5000 more stalls in Java island area.

“With the acquisition, Limakilo expects to increase rice supplies from village-based companies to 100 tons this year, 48 more tons than last year. We hope we can further champion the habit of shopping from traditional stalls to help better the economy of middle to low income in Indonesia,” said Walesa Danto, co-founder of Limakilo.

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Limakilo is one of the five farm-tech startups that was involved in Action Synergy Program for the People’s Economy and has received seed funding from East Ventures to add more partnerships and train small farmers in the country.

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