Why it took Stefflon Don 10 years to release her debut album
Stefflon Don's taken 10 years to release her debut album.
But it's not because the rapper - real name Stephanie Victoria Allen - hasn't been working.
With multiple awards under her belt, including a MOBO for Best Female Act, she's just been biding her time.
"I really wanted to let people have an insight of who Stephanie actually is," she tells BBC Asian Network.
"Being in this game such a long time, there's this misconception, I feel, of who Steff is."
Steff, 32, has been writing music since she was a child.
But she says baring her soul and being vulnerable was part of the reason she put off writing an album.
"You need to give the public insight to who you are eventually," says Steff.
"Before it wasn't easy because when I did make vulnerable songs like that, I would just listen back and feel like I don't need anyone to feel sorry for me.
"When you've been in the game for this time, people do need to connect with you on a different level."
She says that's the approach she took when making her debut album, Island 54.
Across 20 tracks it deals with how Steff feels as a woman, and includes one song about her brother, who struggles with his mental health.
"That one means a lot to me," says Steff. "It's very touching.
"There's a few songs on there that get you to feel like, 'Oh, I understand Steff a bit more and her life struggles'.
"I've just grown so much, so many things have happened and I've become a lot more vulnerable," she says.
But that's not the only thing the album's about.
"We can't forget the vibes - I am Jamaican," says Steff.
Steff was born in Birmingham to a Jamaican family but spent years living in the Netherlands before moving to London.
"I was raised to be a part of multiple cultures," she says.
"And that's why I feel like, when I am around other cultures, it just reminds me of when I was a kid."
The rapper's embraced that with her single Dilemma, which features lyrics from Punjabi artist Sidhu Moose Wala, who was shot dead in 2022.
Sidhu was a household name in Punjab and among the Sikh population in the UK and Canada, but he was viewed by some as controversial before his murder.
Steff says she'd been working on Dilemma for years and was "so happy" with the verse Sidhu wrote, but he was killed before it could be released.
He does feature in the video for the song, which producers created using AI.
They cast an actor of a similar build for the video before a deepfake version of Sidhu's face was superimposed on him.
Steff admits she was "a bit sceptical" of using AI but was persuaded after seeing other videos using Sidhu's likeness his family had supported.
She adds she met Sidhu’s family and friends when she visited his home state Punjab for the first time, describing it as "one of the most amazing experiences".
In April, 200 stars including Billie Eilish and Nicki Minaj wrote an open letter warning of the risks of AI in the music industry which they called "predatory".
Steff agrees with them but argues this was different.
"When they speak on it, it was mainly because people actually made songs with AI - so not a video.
"That concern was for music like someone making a song saying this is Billie Eilish.
"Of course that's dangerous."
Steff hopes by using Sidhu's likeness, it will help more people connect with his music and his legacy.
"I feel like in the world that I'm in, people don't know who Sidhu Moose Wala is," she says.
"So they get introduced to him by me working with him."
Listen to Ankur Desai's show on BBC Asian Network live from 15:00-18:00 Monday to Thursday - or listen back here.
