Genshin Impact highlights player stories in new ad campaign, documentary

As part of the second anniversary celebration for Genshin Impact, developer HoYoverse has featured player stories in a documentary and in a global ad campaign. (Photo: HoYoverse)
As part of the second anniversary celebration for Genshin Impact, developer HoYoverse has featured player stories in a documentary and in a global ad campaign. (Photo: HoYoverse)

Genshin Impact’s second anniversary date back on 28 September may have come and gone, but the celebration is far from over!

Beyond the primogems and in-game freebies, developer HoYoverse also recently collated over 150,000 player stories from their dedicated gaming and community forum HoYolab.

As part of the #EndlessJourney story submission event, HoYoverse showcased these stories in landmark locations around the globe, as well featuring some in a documentary that highlights three distinct experiences.

The heart-warming route the developers have taken for the documentary focuses on the players' cherished moments, experiences, and gestures through the game.

What's in the documentary

Some of the featured stories told how certain players started creating guides for new players, taken up photography in-game to marvel at the beautiful landscape of Teyvat, and even recreated the delicious in-game recipes in real life.

The documentary also featured footage from past global events.

These included the real-life teleport waypoints which could be found illuminated in the Alps, in shopping centres, and in different corners of the world, and, of course, the many events and exhibitions Genshin Impact has participated in.

HoYoverse said in a press release that the game would continue to "meet fans and players from all over the world", using unique events to "honour the friendships and bonds forged with the Genshin Impact community".

From a giant inflatable Paimon set to float around the rivers of the world, to the return of HoYo Fest to select Southeast Asian countries, it's an exciting time to be a part of the Genshin Impact community.

With its second-year anniversary now behind it, Genshin Impact is now at the start of its third year as a global phenomenon.

Fans have made sure to support the game, which led to Genshin Impact earning a whopping US$3.7 billion from mobile players alone in its first two years.

All the money Genshin Impact generated for HoYoverse are seemingly being put to good use, as the developer recently announced they will produce a Genshin Impact animated series in partnership with top Japanese animation studio ufotable (who also produced the highly-rated Demon Slayer anime).

Genshin Impact is currently in version 3.1, which will run from 28 September to 2 November.

Genshin Impact versions 3.0, 3.1, and 3.2 will have shortened run times of five weeks instead of the usual six weeks, likely to catch up to the game's original release schedule after the release of version 2.7 was delayed back in April.

Yan Ku is a full-time dog parent, part-time (gacha) gamer, and part-time writer.

If you like Genshin Impact and would like to know more about the game, the characters, the mechanics, and even the lore, check our our Genshin Impact page. From character builds and weapon recommendations, to how the pity system works, to diving deep into the story of the Genshin Impact universe, we've got you covered.

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